Advantages and Disadvantages of Jungle Trekking Essay

INTRODUCTION OF TOURIST ATTRACTION Our group has been providing information about the place we want it to be commercialized. The place we choose is Kampung Suba Buan,Bau. It takes about one and half hour from town city. This place is suitable for tourist that love about the nature and likes the relaxing places for keep their mind free. At this place is not just one activity that can we do, the other activity is we can do is jungle tracking go through the forest to enjoy the natural flora and fauna. The residents of the village is majority is Bidayuh. This race is still maintaining their culture, customs and their daily routine from generation to generation since time immemorial. This village can also be used for a camping site activities at the weekend. Besides, the tourist can enjoy the tradisional food at Kampung Suba Buan village. PICTURE Picture 1 : Bau’s pit stop These is our first pit stop before we reach to the destination. It was located km from the town city. Picture 2 : Petrol station is nearest the Bau’s town. Before we reach Kampung Suba Buan there’s one petrol station at the town. TOURISM PRODUCT OFFERED In each country nor state the tourism product is important for our tourist to know about the interesting thing in each places. In addition,tourism product also known as an experience that a tourists participates when visiting a place and refers to tourism activity that is offered in a tourism destination. For our tourism product offered is :- Gastronomic Tourism -Ayam pansuh -Midin vegetables -Kersem (fermented pork) -Tepui (alcoholic made of sugarcane juice) Adventure Tourism -Jungle tracking -Mountain climbing CONCLUSION We hope that this place can make more attraction for tourism destination and hope that this place will be the same level as the other tourist attraction destination. This place will give them a great memory because this place is so magnificient. They can also do a lot of activities with friends and family.

Arthur Miller Essay

The point being made is that John knows it is his fault and the consequence of it is he won’t let go of her because he knows the truth about the arrest. He is reassuring her that nothing is going to happen to her. ‘You will not go! ‘ (Act 2 pg 63) Proctor knows that this is all a mistake but knowing it is his. Proctor argues with Mr Cheever that she is innocent and the courts are wrong. Proctor is running out of options he will do anything, even confess about his relationship to get her back. John knows that he is the only one to save his wife and he told her so. For this reason, John is a man of his word. In the previous Act he said ‘I will bring you home’ (Act 2 pg 63). We have known John to be a man of his word when he says to Abigail that he will cut off his hand and that he will bring Elizabeth back. He stopped what he said before, subsequently he is going to bring Elizabeth back knowing what he said to his wife, he knows Elizabeth has faith in him ‘Oh, John, bring me soon! ‘ (Act 2 pg 63). So John has to prove to the judge that his wife is innocent and Abigail accused her just to get John back so Elizabeth can’t have him. Previously the audience know that John is a man of his word and proof of this is what he is doing. John is so sure that he is going to persuade Danforth that he doesn’t need a lawyer. ‘I am no lawyer’ (Act 3 pg 74) John’s confidence is leading him to save his wife then again being a man of his word. He has no care, even if he his going to go prison, he has try and save his wife. Options are running out for John. He has told the court about his affair with Abigail and said to Danforth that his wife will never lie. ‘That woman will never lie’. (Act 3 pg 74) He completely has faith in his wife, but if his wife will deny of the affair then John will be arrested on charges of contempt of court. Firstly John said that he would go to court, exactly what he said he will do. Proctor said he will admit to adultery saying his wife will never lie; he has absolute faith in her. As a result Elizabeth told her first ever lie because John isn’t worth sacrificing. The audience see that Elizabeth does still love him. Also the audience see that John is entirely a man of his word. John is an ordinary man because he has committed sin! His wife is in prison because of him; hence it is his duty to save her. Proctor is neither an ordinary man nor a saint. ‘I cannot mount like a gibbet like a saint†¦ ‘ (Act 4 pg 113) A saint is someone who is near to pure and has done something very important in order to change the world. He is angry with the court for saying he is evil but knows that they are the evil ones and it doesn’t make a difference if he lies. John has done something good but it isn’t quite there- spiritually developed. John could confess to be a witch. In addition it does not matter to him because he has done the worst sin there is compared to lying but he has to sign the papers. ‘†¦ sign your testimony†¦. ‘ (Act 4 pg 113) John does not want to sign the papers because of his name and for his children. John is an ordinary man because he wants his life but knows the cost of what he wants and stops himself because he wants to see his children grow into men. ‘I want to live. ‘(Act 4 pg 110). So basically which man does not want his life? Evidently he is an ordinary man; he does not want to die. The audience know John is an ordinary man but a changing ordinary man. John is churning in the crucible and nearly ready to be purified; John knows saving himself will cost another life, but he can put a full stop to it. John is a good man. John believes if he lives and others die for his life that is wrong. ‘I speak my own sins; I cannot judge another. I have no tongue for it. ‘ (Act 4 pg 113). This means that he can talk his own sin but not others or that he will not accuse others for his own life. Proctor thinks not for himself but his children. He needs to give them a good name. ‘I have confessed myself! †¦ no good penitence but it be public’ (Act 4 pg 114) and ‘leave my name! ‘ (Act 4 pg 115). Proctor says because his conscience says he doesn’t want a bad name for his children. He thinks that having his life means his children will have bad names and others will suffer. Also he doesn’t want sign his confession especially for the public. Proctor is a fully spiritually developed man. He has refused to sign the paper, meaning his spoken confession is not counted. This gave him time to think and when conscious, spoke up. ‘†¦ What others say and what I sign to is not the same! ‘ (Act 4 pg 115). Proctor knew or I shall I say he realised that his written confession would kill more people and only save himself. However if he dies, there’s a full stop to all this nonsense. Proctor died to save others. The audience finally see the changed man for what he really is. Miller influences the audience in the way he refuses to sign and knew exactly what the consequence was going to be. John sees the shred of goodness in him, saying that he is white and should be kept away from dogs. The white symbolises the goodness and the dogs are the court. The dogs are the evil people from mythology, if dogs guarding hell and should be away from goodness; white. The decision he made was to stop everything bad and he won’t go to hell because of what he has done. It makes John a good man, meaning his spiritual development is complete because he is dead and can’t change anymore. John Proctor should have his shred of ‘goodness’ because he has been churning long enough in the crucible pot. John Proctor is ready and purified and is a good man. He is finally, as I have mentioned, put a full stop to further deaths, being hung for witchcraft. This fact as it was proved in the Milgram experiment- where people would take another person’s life without giving a second thought and were told to go even further, until they would die, Proctor was that person and did not listen. Furthermore, John was a final seal and said no more names, deaths or accusations and they were stopped. The government in March 1712 after a solemn meeting declared a democracy in Salem. All were compensated with their land, money and a good name for beloved people who died tragically in the witch trials. The ways the audience see ‘The Crucible’, is concerned with spiritual development of John. He is linked to all key events in the play, and still Arthur Miller showed how a man changed and died to save a state, in order to save other people and the good name of Proctor.   1 Umer Hussain Essay- The Crucible. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Conduct Disorders Over Agression Essay Example | Topics and Well Written Essays - 2500 words

Conduct Disorders Over Agression - Essay Example If left untreated, it may result in social behavioral problems leading to unstable relationships, and severe psychiatric disorders. Conduct disorder and overt aggression among young children and adolescents is a serious health condition as it exposes the society to youth who are likely to inflict physical harm or injury to others and at the same time are extremely vulnerable to cause self inflicting pain by indulging in self deteriorating activities such as substance abuse, incarceration, suicide, homicide, and depression among others. The psychiatric diagnosis of conduct disorder comprises of a set of standards related to aggression, and hence it offers researchers with a vague approximation of its prevalence among young children and adolescents across all communities around the globe. Conduct disorders and overtly aggressive behavior is a clinical concept which refers to the disturbance or tumultuous behavior among the patients which causes a grave violation of the basic rights of other individuals and disrupts the social fabric of the society that we live in. Over physical aggression often involves inflicting physical harm or injury, and use of weapons and requires medical treatment and attention. Past studies and researches conducted in this field, claim that young children with antisocial behavior tend to display a certain degree of "specialization". On the basis of analysis conducted during the course of this research, it was observed that antisocial behavior among children can be understood from two diverse perspectives which includes overt aggression i.e., aggressive destructive behavior and covert misconduct. Overt aggression is largely confrontative in nature and according to studies, is largely motivated by interpersonal conflicts, anger, and a desire to attain and prove superiority and dominance over others. Covert misconduct on the other hand refers to non aggressive anti social acts

Informational interview Essay Example | Topics and Well Written Essays - 250 words

Informational interview - Essay Example dent of me to conduct a personalized interview with some of the accountants who have made it to the top in order to become adept with the skills and challenges they faced. c) During my interviews, the interviewees were more than interested and willing to offer the information I ask for. Their corporation partly showed their experience and the importance of sharing information to other people.d)A part from the learned skills employees’ performance requires a lot more of interpersonal skills to allow right communication with employers, other employees and customers. In fact, to improve your career and get promotions especially in the field of accounting you need to put more diligence, creativity, and ethics at work. e) I am going to talk about the information I got from an interview with an accountant onhow the skills and challenges experienced overtime in the field of accounting are crucial to the transcending of his career to greater heights even to the position of a CFO. a) Good communication skills: As an accountant aspiring to be a manager, you need effective communication skills in order to relay you facts efficiently to the junior as well as senior staff. This will also help you reduce making many

Operation management Essay Example | Topics and Well Written Essays - 2500 words

Operation management - Essay Example At this point, it is good to elaborate some combined leadership and management activities in an operation, such as choosing a job design and work measurement. Managing people is an operation concept that is required to be established in every organization aimed at achieving competitive advantage, especially in today’s tough competition in industry. Apple Incorporated has successfully created its market share not just because of considering other important operational moves, marketing initiatives, good financial performance, but most primarily on how it handles its human resource particularly on managing people. Apple is not only good at creating innovative products for its product differentiation strategy, but also at its ability to managing or leading people, with close details on setting tasks, responsibilities, work performance, work conditions and general skills. Based on the research paper done about Apple, being good at its management function activity, the Apple Incorpo rated in its actual practice always integrates its initiatives to consider people skills and their ability to create highly innovative products. ... has given the job description especially in the product research and manufacturing department to create a significant product design that must be something new in the market. At this point, it should not be impossible for Apple to establish a promising market for smartphones and other products, as it strongly believes the potential of its human resource to formulate the finest products in its industry. This is due to the fact that the company is not only good at creating needs for its offerings; it also ensures that the job description of its human resource fits to its actual strategy of product differentiation. Now, it is, therefore, important that Apple must have substantially managed how it sets tasks for its human resource. Setting tasks requires careful implementation of systematic process of achieving immediate goals and objectives. After all, this should have high link with certain level of responsibilities. On the other hand, considering the fact that Apple wants to lead in i ts industry, implementing a high quality performance within its human resource is not just an obligation that everyone must come to realize, but an actual requirement for the company’s competitive edge. Now that everyone at Apple has specialized skills, the more the human resource will obtain a high opportunity for increase productivity, as the company continues to look forward to advance in the market by creating a need for its new innovative product offerings. Finally, setting tasks, responsibilities, work performances, work conditions and others are not just the actual activities Apple Incorporated must initiate. Another important function that it must establish under its ability to cope with change and complexities is the actual work measurement. As a company trying to lead in its

We Would All Eventually Develop Cancer If We Lived Long Enough Essay

We Would All Eventually Develop Cancer If We Lived Long Enough - Essay Example The other causes are genetic predisposition inherited from families and medical factors such as certain viruses linked to cancer including human papillomavirus, which causes cervical cancer, hepatitis B and C and which cause liver cancer (7). Based on what cancer is and its causative agents, this paper tackles the questions of whether or not everybody will eventually get cancer at some point in their lives. With supportive evidence from scientific cancer studies, this paper takes a stance not everyone eventually gets cancer, including those who live long lives. Incidence rates for all types of cancers have increased for all age groups in Great Britain since the mid-1970s. However, the largest increase has been in the 75+ age bracket. The rise has been smaller in the other age groups with the 25-49 registering the smallest increases of 31% between 1975 and 1977 and 2009 and 2011. Although many factors cause cancer, people should not be misled that everyone will get cancer. Not everyone does. The interactions of factors of cancer make the basis of this discussion. The first factor is risky behaviour, by which people indulge in dangerous behaviours that predispose them to cancer or increase their cancer risks (6). These behaviours include smoking, excessive consumption of alcohol, bad or an unhealthy diet (10). In other words, people who take better care of themselves compared to their more careless counterparts are not likely to get cancer, regardless of how long they live since the type of lifestyle a person lives has real and far-reaching consequences on their propensity to get cancer. The table below shows the observed and projected lifetime risks of contracting or being diagnosed with all types of cancers in the UK. Paradoxically, whereas some people take good care of their lives really well and still get cancer others who seem not to care at all and never get cancer.     

Rising seas Essay Example | Topics and Well Written Essays - 500 words

Rising seas - Essay Example Currently, the trend of this rise has increased, compared to the past years. Beginning 1850, sea levels rose at a high rate because of high industrialization experienced during this period, which led to increase of greenhouse gas emissions. Scientific predictions show that global temperatures will continue to increase in future, thus further rise in sea levels (Milliman and Haq 11). The adverse effect of this phenomenon is that coastal towns, docks, and piers may be submerged if this trend continues. In addition, an increase in wave energy may be experienced. Therefore, a response to address this situation is imperative to avert the looming adversity. There are different ways in which this situation can be solved. However, preventing further global warming will serve to stop the rise in sea level. Nonetheless, the solutions require the expertise of engineers, including soft-engineering processes and hard-engineering processes. Since this problem is already here with us, the solutions will aim at controlling the risen sea level. However, prevention strategies may as well be employed to reduce global warming, which is core in this situation (Pilkey and Young 137-139). Directing seawater to different areas such as depressions, which are below sea level, will help to lower sea level. This could be achieved by digging canals directed to these depressions, where the seawater will drain. Most of depressions in the world have a higher rate of evaporation than other areas. Therefore, this is advantageous, as the seawater will be drained into these depressions continuously without filling up fast, due to the high evaporation (Milliman and Haq 11). By redirecting rivers and streams either partially or completely to drain their waters in a different place will also reduce the sea level, as the water draining into the oceans will be lower. The development of massive reservoirs for rivers and streams to drain in is costly but achievable. Alternatively, the rivers and streams

Caffeine Abuse Essay Example | Topics and Well Written Essays - 2750 words

Caffeine Abuse - Essay Example Caffeine abuse is becoming increasingly common among college students and could have damaging impacts on their health. For many of us it is hard to function without caffeine. Whether it be writing your research paper late last night or waking up early this morning in order to make it to class on time, caffeine can often be a college student's best friend. Actually, caffeine is a stimulant found in seeds, fruits and leaves of more than sixty plants. It is found in most parts of the world. Go in Arabia and you will find caffeine in the coffee bean. Visit China and caffeine will be there in tea leaf. In West Africa and Mexico, caffeine exists in the kola nut and the cocoa bean, respectively. Although the aforementioned figures are quite old but things today are not quite different. But, the point is that lots of foods and beverages are the source of caffeine and that's the reason why it is hard for people to stay away from using it. In fact, it is the easy availability of caffeine that most people never become able to quit using this substance. Here, it can easily be noticed that tea and coffee remain to be the premier source of caffeine, which are used all over the world because of the "wake-up" effect. Since the available caffeine gets absorbed by your body without much ado and creates a direct impact on cardiovascular and nervous systems, the usual result is increased attentiveness and decreased fatigue. This is the foremost reason why college students don't become able to stay away from developing a bad habit of drinking tea or coffee. But, the range of symptoms caffeine intoxication or caffeine abuse can show up with an ingestion of 100mg of caffeine but 250mg or higher Over the course of my college career I myself have become quite dependent on caffeine in order to keep up with the high demands of school, work and a social life. Like many of you I have become so accustomed to caffeine that I often disregard its potential for abuse. According to the US News & World Report, caffeine is the world's most popular habit forming drug and its abuse among young people is a growing concern for many doctors. "In the past three years alone, the number of 18 to 24 year olds who

Problems Related to Internet Addiction on Children Essay Example for Free

Problems Related to Internet Addiction on Children Essay Internet could be considered as one of the best useful technological invention of our time. One can find every kind of information which s/he looks for on the internet. Because it is very useful, it is used by almost everybody especially by young people. Sometimes using internet too much may cause a serious problem named â€Å"internet addiction†, which affects mostly children. Internet addiction is a serious problem affecting especially children in two possible ways. Firstly addiction to internet influences children negatively regarding their socialisation. Children are affected by internet addiction because it takes too much time. For example, children who spend too much time with computer can not spend enough time with their family. They can not have fun enough with their family. So they evaluate a weak relationship with their family. In addition, spending too much time with computer instead of reading books may cause a weak talking skill. Moreover, not playing classical children games might affect children’s socialisation. Children who spend time with computer instead of playing classical children games with their friends because of internet addiction will probably have weak social relationships in future. Having good childhood friends is vital for having a good adulthood social life. Also, they can not learn how to struggle with real people outside because of lack of playing classical children games. It may cause being unsuccessful in their work life in future. Secondly, using too much internet might contribute to psychological problems in children. Overuse may cause increasing desire to use internet related to insufficient joy. Children addicted to internet can not get the same joy with their first internet using. The jot decreases day by day. They increase their daily internet using time in order to reach the same joy with the joy which they get previous day. Overuse may also cause being aggressive and anxious when being kept away from internet for a long time. These symptoms may even turn into symptoms of depression. Furthermore, children addicted to internet could become not to able to differentiate real life from online life. They may be extremely happy when they reach a higher level in an online game. They do not care about as much as they care about online games. They also identify themselves with virtual characters in online games. To sum up, internet addiction may cause two possible problems on which are related to their socialisation and psychology. Children should be protected from internet addiction in order to be raised as a healthy generation. Parents should make their children attend real activities (such as scouting). They also should limit their children’s internet using time.

Research and critical reflection - Money doesn’t buy you happiness. Essay Example for Free

Research and critical reflection Money doesn’t buy you happiness. Essay Money doesn’t buy you happiness. Everyone has heard the statement before and most studies of happiness and well-being generally agree on it. However, even though money does not buy you happiness it is largely agreed that money can be a means to an end. Hence, money cannot buy you happiness, but it can provide you with financial security and well-being. If you asked a poor person if they were happy most will tell you they are not due to living in poor conditions and having poor health. Their need for safety and security outweighs their need for nice things and possessions. So if money does not buy you happiness what does buy you happiness? What are the factors in life that make you happy? One way to address this question could be looking at ones well-being. As such a deeper interpretation of well-being is necessary. When considering the concept of well-being, there are two major approaches, objective well-being, and subjective well-being. Objective well-being looks at how healthy a person is and the access he has to resources. Subjective well-being on the other hand looks at the overall happiness of a person. In the same breath it is also argued that material well-being, that is the things we buy and want, does not lead to our overall happiness. Hence, money doesn’t buy you happiness. (Williams, 2014). Considering this notion that money does not buy you happiness (Myers Diener, 1995), Kawachi and Kennedy (2002, p.30 -31) sought out to summarise the main ingredients to happiness in one’s life. They noted sex, ethnicity and age scarcely make you happy. Rather it is the relationships and community you have around you that generates levels of happiness. Furthermore, enjoying one’s work and leisure is highly correlated with happiness. On the other hand, one’s wealth and income does not have a straight correlation with happiness. Some poor people are happy, some rich people are unhappy and vice versa. Nonetheless, millions of people across the globe spend large amount of money consuming things they do not need. I myself fall victim to marketing ploys and consume materialistic things that I do not always need, but want because I believe it will make me fit in more in my community, or make me happier. People follow fashionable trends and want all the new toys that come out thinking it will make them happy. This need of people to have nice fancy things has previously been coined the â€Å"new consumerism†. Back in the day, it meant keeping up with others in your community, if your neighbour got a new flash car, you had to go get one. However, with the popularisation of television,  and later on the rise of mass media, â€Å"new consumerism† meant people were now competing all over the globe. Furthermore, as we live in a world of inequality in terms of income and wealth, the gap between what we want and what we have largely depends on our income. Schor (1998), referred to this as â€Å"the aspirational gap†. If one cannot afford something, he can either be â€Å"unhappy† dealing with not having that product/want, or he chooses to take on debt in order to afford it and have it then and there; thus having to work more to cover the debt and the cycle conti nues. So if we look at happiness as the â€Å"difference between what we have and what we want we suddenly become unhappy† (Williams, 2014, p.5). Largely, I agree with the statement the money does not buy you happiness. By society’s standards I am definitely not a rich man but I consider myself to live a moderately happy life; largely due to the fact that I am healthy, I have good friends and a loving family. According to several scholars (Benin Nierstedt, 1985, Inglehart, 1990, Myers, 2000) it is indeed our social relationships that generate the highest levels of happiness. With that said, I still consume certain things, materialistic things, and go to certain places in order to construct my social identity. I want things in order to fit in or get praise from my peers. According to many scholars however this does not lead to my well-being but rather to unhappiness. This draws back to the â€Å"aspirational gap†, if I cannot afford to look a certain way or buy certain things and keep up with the times do I ultimately become unhappy? Personally I would like to say it does not apply to me, but reflecting back to S chor’s (1998) study, it appears to point in that direction. As such, I do agree with the concept more so as a lot of people around me become unhappy when they cannot afford something they want. Or become unhappy because they got themselves into debt due to their unnecessary consumptions. Maslow (1943) devised a theory of motivation which attempted to explain the hierarchical nature of people’s well-being. Firstly it is our basic psychological needs like hunger and thirst that we have to satisfy. Next, it is our needs for security and protection, followed by our need for social bonds and love. The last two steps are ones self-esteem and self-actualisation. This is a very hierarchical view which means once a certain level has been satisfied one seeks to satisfy the next until you reach to the top – self actualisation. This will explain why people become unhappy when they cannot afford  something – reach self-actualisation. Moreover, identities are fluid. I constantly consume new trends, go to new places, and change my habits to fit society’s norms. Social psychology attributes this to people’s nature to conform. One study by Asch (1952, ci ted in Bond Smith, 1996) shows the tendency of people to conform to the majority even when the outcome is clearly wrong. I agree with this as I buy certain clothes and go to certain places because I want to fit in with my surroundings. Zaichkowsky (1994) claims that peoples involvement with a product depends on a person apparent relevance of a product based on his inherent needs and values. Hence my values stem from my surroundings and my need for a product comes from my need to fit in to my surroundings. A lot of the above-mentioned concepts discussed were first investigated after WWII and throughout the 20th century. However, as the world is constantly evolving and changing do these outlooks on happiness and well-being still apply today? Have they gotten any better or worse? Early studies showed an increase in mental disorders and divorces throughout the late 20th century, as well as the increase need of people for bigger and better things. A study by Helliwell, Layard, and Sachs (2012) found that on average rich people are happier than poor people. However, they found that a country’s economic growth does not indicate an increase in the overall happiness of its people. This is simply due to the fact that once people reach a comfortable/secure level of income; further increase of it does not generate higher levels of happiness. Moreover, they found unemployment is highly correlated with low levels of well-being, whilst being employed – and satisfied with your job – was correlated with higher levels of well-being. Finally, they noted in Maslow’s pyramid of human needs, love and belonging come just after basic physiological and safety needs. Clearly, the sources of individual happiness include the set of social interactions through which individuals are interconnected.† (p.70). The aforementioned trends discussed appear to be in line with the current state of New Zealand. Helliwell et. al. (2012) found New Zealand ranked as the 13th happiest country in the world. This was attributed due to a low unemployment rate (6.2%), divorce number down (stats.govt.nz), and ranking high on education as well as freedom. (Helman, 2013). However, when looking at the top 50 richest countries in the world (aneki.com) New Zealand does not even make an appearance. However, it is safe to assume that new  consumerism and the â€Å"aspirational gap† still apply to New Zealand as the countries spending ($2,578 million) is higher than its GDP ($211,678 million). (stats.govt.nz). It certainly appears that money does not buy you happiness. Rather being poor is correlated with low levels of well-being. Money in itself can provide a person with security, but increased income does not appear to have an effect on overall happiness. Looking at Maslow’s theory, a person could have all the money in the world but if they are alone and do not have a loving community of friends and family to share it with they are almost always going to be unhappy. Rather, happiness is determined by a large number of factors with an emphasis on basic needs such as food and water, as well as friendships and belonging to a loving community. Consumption of materialistic objects and the aspiration for more money negatively affects our well-being. References Benin, M.H. and B.C. Nierstedt: 1985, ‘Happiness in single- and dual- earner families: The effects of marital happiness’, job satisfaction and life cycle, Journal of Marriage and the Family 47, pp. 975–984. Bond, R. Smith, P. B. (1996). Culture and conformity: a meta-analysis of studies using asch’s (1952b, 1956) line judgment task. Psychological Bulletin, 119(1), 111–137. Maslow, Abraham H. 1943 A theory of human motivation. Psychological Review, 50: 370-396. Helliwell, J., Layard, R., Sachs, J. (2012). World Happiness Report. Centre for Economic Performance. The Earth Institute Columbia University. Helman, C. (2013). The world’s happiest (And Saddest) countries. http://www.forbes.com/sites/christopherhelman/2013/10/29/the-worlds-happiest-and-saddest-countries-2013/ Inglehart, R.: 1990, Culture Shift in Advanced Industrial Society (Princeton University Press, Princeton, NJ). Myers, D.G.: 2000, ‘The funds, friends and faith of happy p eople’, American Psychologist 55(1), pp. 56–67. Myers, D. G. Diener, E. (1995). Who is happy? Psychological Science, 6(1), 10–19. Offer, A. (2006). The challenge of affluence: self-control and well-being in the United States. Williams, J. (2014) Consumption and Well-being. Chapter 12. P. 104 – 127. Zaichkowsky, J. L. (1994). The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59–69.